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ACURA

Art Direction, Graphic Design

Man, I almost didnt take this job. Mullen Lowe LA contacted me about my availabitlity and while I really dig working with those guys I was just too booked up on some projects to take on another one. Luckily Mike Molinaro gave me a call and told me that the concept was based around something I had done in the past. I immediately shifted things around and started working on it. Acura was looking for a new way into their launch of the MDX and the idea was centered around Acura’s performance and racing history. I got to break a lot of design conventions on this and couldn’t be happier. Huge thanks to Mike and Mullen Lowe for having me on.