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Creating a brand for a musician is something I have wanted to do for my entire career. I was asked to be the creative director of Aaron Smith’s debut EP “For My Father.” Aaron is represented by Platoon,  a record label based in the UK and owned by Apple Music. Together we created a visoin and aesthetic for Aaron and his music which was delivered through social, video, and music platforms. With his EP dropping later this year, here are some of the assets we created. 

︎︎︎Spotify ︎︎︎Apple Music